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Ain’t No Party Like A Social Media Party!

September 8, 2010 7 comments

Pretty sure that statement isn’t true but we are going with it for the purposes of this post.

We were approached by Rental Management, the official magazine of the American Rental Association, about writing an article on our social media efforts.  We are happy to say, Rental Management thought enough of the article we put together to publish the piece in the September issue of Rental Management.

For your pleasure…or maybe ours, here is a section and the link to the full article on rentalmanagementmag.com:

For the past few years, Aztec Rental Center, a construction equipment rental company in Houston, has been looking for innovative and cost effective ways to increase sales and drive more traffic to our website. In doing so, we’ve learned that leveraging different mediums and joining conversations already taking place online can fill this need and produce continued success. The proper kind of attention and exposure gives you the opportunity to promote your company and inform current and potential customers about your business.

In order for a company to advance, you must adapt — and quickly. The explosion of social media in the past few years means information is constantly at your fingertips, but it also means what was news three hours ago is often times no longer relevant. Regardless of whether or not social mediums like Facebook are around 10 years from now, right now they’re effective tools for spreading your message and, even better, they’re free.

The purpose of viral marketing is to create a symbiotic relationship between an organization and its community. In the past, many establishments have been apprehensive to use sites such as Facebook and blogs as they offer no real unit of measurement in regard to the effectiveness of a specific campaign or overall success of any particular marketing strategy. However, the rapid shift to social media websites to market and promote products, causes and companies has made the presence on such media a necessity. As viral marketing has become more pronounced, it is important to focus on why it exists and, more importantly, how to develop your message and tools to make the most of this new medium.

Read the full article: The Blog Approach

Special thanks to Rental Management and the ARA for enjoying our blog, Twitter feed and Facebook page and spreading the word of how awesome we are!

Repeal The IRS 1099 Provision of The Health Care Bill?

August 20, 2010 20 comments

ARA’s vice president for government affairs John McClelland urges you to repeal the IRS 1099 provision.

The much loved August recess is upon us here in the nation’s Capitol and — except for a brief return by the House this past Tuesday to pass yet another spending bill — members of both the House and Senate are at home until Sept. 14. While it is true that some members of Congress will take a brief vacation or participate in a “fact-finding” trip, most will be hard at work campaigning for the upcoming election. That means they actually will be looking for opportunities to see and talk to you, their constituents. While I know there are probably a lot of things on your minds that you would like to say to your senator or representative, I am going to ask you to be single-minded if and when you get an opportunity to have a face-to-face encounter with one or more of your lawmakers: talk to them about the total repeal of the IRS 1099 provision of the health care bill.

Why the IRS 1099 provision of the health care bill needs repeal.

Just in case you have forgotten, one of the provisions — Section 9006 — of the Patient Protection and Affordable Care Act that was signed into law earlier this year requires all businesses to begin issuing IRS 1099 forms to any business that receives goods or services worth more than $600 in a given tax year. Unless this section is repealed, it is estimated that 40 million taxpaying entities will be subject to this provision, which will create an enormous burden on businesses, governments and nonprofit entities throughout the nation. The House has already seen the light on this, but the Senate, where the provision originated, is proving to be harder to convince that the 1099 reporting mandate is just plain bad and a job-killing policy that needs to be relegated to the dustbin of legislative history.

Read Full Article: View from Washington, D.C.: Take action, demand repeal of the 1099 provision

Categories: Rental Equipment

ARA Foundation 2010 Scholarship Recipients

July 5, 2010 Leave a comment

And the winners are…..drum roll..

The ARA Foundation scholarship committee reviewed the 72 applications received for 2010/2011 and selected 18 recipients for its scholarships, as well as 16 recipients for scholarships awarded by affiliate programs. All scholarships, ranging from $750 to $3,000 each, are being awarded to students pursuing rental-related educations at technical/vocational schools, community colleges, undergraduate colleges and graduate schools.

The scholarships — selected during an anonymous screening of applications — are awarded based on academic success, leadership, rental industry involvement, written essays on rental-related questions and references. Applicants must be associated with the equipment rental industry as an owner, manager or employee of a rental operation or manufacturer/supplier of rental equipment, or the family member of an owner, manager or employee.

Matthew D. Jones of Rent All Center, Alexandria, Va., received the first Leonard Hawk Founders Scholarship, the top scholarship award worth $3,000. He also received the $2,500 ARA Insurance Services Scholarship and the $500 Ron Marshall Scholarship presented by ARA Region Two, giving him a total of $6,000 in scholarship funds. Jones will be a senior at Virginia Tech and is pursuing a degree in finance.

Recipients of the ARA Foundation undergraduate scholarships of $2,000 each are:

  • Tyler Arlinghaus of Art’s Rental Equipment, Newport, Ky.
  • Shawn Blaisdell of Bunce Rental, Tacoma, Wash.
  • Taylor Brown of Action Rental and Sales, Harrisonville, Mo.
  • Jeremy Emig of Cincy Tool Rental, Cincinnati
  • Mark Lello of Midwest Construction Rentals, Bloomington, Ill.
  • Bryan Licata of Four Seasons Power Equipment, East Meadow, N.Y.
  • Ryan McPeak of Mahaffey Tent Rentals, Memphis, Tenn.
  • Ryan Ponikvar of Sun Rental Center, Mentor, Ohio
  • John Ritter of A Tool Shed, Campbell, Calif.
  • Christopher Stuckey of AP Equipment and Rentals, Longview, Texas

Recipients of Foundation technical/vocational scholarships of $1,000 each are:

  • Matthew M. Jones of Jones Equipment Rental, Fort Gratiot, Mich.
  • Timothy Lockhart of B & M Equipment Rental and Sales, Belleview, Fla.
  • Paxton McReynolds of Mikerentals, Sikeston, Mo.
  • Matthew Wedding of All Rental, Gardner, Kan.
  • Kelsey Williams of A-1 Rentals/Party Plus in Helena, Mont.

Recipients of the Foundation graduate scholarships of $2,000 each are:

  • Christopher Burson of Rental World of St. Cloud, St. Cloud, Fla.
  • Matthew Witherwax of RSC Equipment Rental, Houston

The ARA Foundation also administers scholarships for affiliated rental organizations. As previously mentioned, Matthew D. Jones was the recipient of the ARA Insurance Services Scholarship and the Ron Marshall Scholarship for ARA Region Two. Additional affiliate scholarships are:

Dorothy Wellnitz Scholarship for ARA Region 10/Canada – US$1,000

  • Nicholas Barry of Rental Network Ltd., Squamish, British Columbia, Canada

ARA of Michigan – $500 each

  • Erick Helfmann of A-1 Lansing Rent-All, Lansing, Mich.
  • Matthew M. Jones (also the recipient of a Foundation technical/vocational scholarship)
  • Trevor Matthew of Taylor Rental Center, Petoskey, Mich.
  • Shane Valliere of Taylor Rental Center, Petoskey, Mich.

ARA of Ohio – $750 each

  • Jessica Ahrns of Celina Tent, Celina, Ohio
  • Jeremy Emig (also the recipient of a Foundation undergraduate scholarship)
  • Brittany Fike of Let’s Entertain, Warrensville Heights, Ohio
  • Jennifer Fitzgerald of JRB, C&P, CustomWorks (Paladin Heavy Construction), Akron, Ohio
  • Ryan Ponikvar (also the recipient of a Foundation undergraduate scholarship)
  • Kevin Saunders of Sully’s Rent-All, Akron, Ohio

ARA of Texas – $1,000 each

  • Walter Burke of Taylor Rental, Garland, Texas
  • Collin Dannemiller of Taylor Rental Center, Plano, Texas
  • Kyle Landua of U-Rent-It Sales and Service, Terrell, Texas
  • Christopher Stuckey (also the recipient of an ARA Foundation scholarship)

Funds for all of these scholarships will be disbursed by the ARA Foundation to students’ schools by early August.

[Rental Pulse Article]
[ARA Foundation]

Categories: News, Rental Equipment

Rental Management Follows Rental Pulse With A New Look Website

June 8, 2010 1 comment

The facelift is an effort to be more user friendly and meet the needs of their readers and advertisers. 

Nice Job RMGroup.

Rental Management, the award-winning monthly magazine dedicated to the success of your equipment rental business, last week unveiled a revamped look for its website, www.RentalManagementMag.com. The new design and feel are intended to more closely align all of the products and services under the RMGroup banner, including Rental Management, supplements, Rental Pulse and the group’s custom publishing program.

“We relaunched Rental Pulse and http://www.RentalPulse.com earlier this year and the next step was to freshen the look, and improve the navigation and usability of www.RentalManagementMag.com, We now intend to continue to evolve the site by adding more enhancements and online content as we move forward” says Wayne Walley, Rental Management’s editor. Rental Management also is the official publication of the American Rental Association (ARA).

[Rental Pulse]
[Rental Management]

Categories: Rental Equipment

Aerial Work Platform (AWP) Document On General Training Is In The Works

February 10, 2010 1 comment

Industry wide initiatives have sparked multiple Associations to team up to get an AWP educational document out.  

The American Rental Association (ARA), the Association of Equipment Manufacturers (AEM), the Associated Equipment Distributors (AED), the International Powered Access Federation (IPAF) and the Scaffold Industry Association (SIA) have joined forces for a first-of-its-kind industry initiative to develop an educational document to clarify what is required for general training and model-specific familiarization of aerial work platform (AWP) equipment.

More info on AWP document.

The purpose of this joint initiative and document is the increased safe use of AWP equipment and expanded risk management knowledge for use of these machines throughout the country.

UPDATE: 
Document released at The Rental Show [Rental Pulse]

Categories: News

Rental Pulse Gets A Face Lift

January 31, 2010 Leave a comment

Rental Pulse revamps website, with a new look.

Welcome to the new look for Rental Pulse. It may look a little different, but it still delivers our complete coverage of all segments of the equipment rental industry as well as risk management tips, American Rental Association (ARA) news and much more.

P.S. Thank You, we are fans of the new look over the old.

[Rental Pulse]

Categories: News, Rental Equipment

ARA – The Rental Show Feb. 7-10

January 29, 2010 Leave a comment

The annual American Rental Association (ARA) “Rental Show” is just around the corner.

Rental Show logo

See new products, full product lines, and get “show specials” on equipment.

The Rental Show
February 7-10
Orange County Convention Center
Orlando, Florida